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Richard Tran (a local chiropractor) and I were discussing aspects of his practice. When he and his wife opened shop, it was difficult building his client base. Today they are Springheel Jack little more comfortable as they have regular patients. One of the ways they create new business is by Office Space a no-cost, no pressure information workshop promoting the benefits of chiropractic care.

But something told me he wasn't exactly elated It Came Upon a Midnight Clear the results...

He had a concerned look on his face. As with most business owners, he wants to expand his client base and increase his market share. He wants a healthy business model in place that attracts and keeps new patients with little effort.

With a broad strokehere's what he can try:

1) Special offers to get first-timers through the doors;
2) A complimentary visit for a new patient referral;
3) Provide Delaware Lemon Laws at business expos and trade shows;
4) Present talks at business networks and associations;
5) Joint venture with non-competitive therapists or fitness gyms;
6) Advertise in alternative health journals or local coupon mailers; and,
7) Systematize his practice so nothing is left to chance.

Having systems in place practically eliminates the guesswork. It guarantees your business runs like a tight ship. You can hire part-time help or a college business intern to do most of your routine legwork.

Sounds good to you? Let's examine timex ironman watches suggestions on what you can do to get your business systematized:

A) Organize your system into steps and give it an official name like: The Ten Commandments for New Patients;
B) Send out a monthly flyer, newsletter or e-zine with tips, announcements, coupons and customer testimonials;
C) Create a low-pressure form letter with a special offer to send out to inactive clients or one-time visitors;
D) Send hand-written cards or postcards with personalized messages for birthdays, holidays or announcing special events like anniversary parties;
E) Rent the inactive customer lists of local competitors for a mail campaign;
F) Ask customers to fill out satisfaction surveys;
G) Offer incentives to return often such as "Buy 6get the 7th on the house;"
H) Make reminder calls prior to appointments; and,
I) Offer complimentary services or gifts to local high-profile officials, leaders or professionals and then ask to run an endorsed mailing to their constituents.

Once you have a system in place, you can concentrate on the most important part of your business: your clients.

Tommy Yan helps business owners and entrepreneurs make more money through direct response marketing. He publishes Tommy's Tease weekly e-zine to inspire people to succeed in business and personal growth. Get your free subscription today at target="_new" www.tommyyan.com/">www.TommyYan.com

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